Made from 100% silicone, these toys are durable, reusable, and recyclable. BPA and phthalates-free silicone is a number one material choice for your little one.

Looking for child-friendly essentials that are both functional and aesthetically pleasing, then look no further.

Our 100% silicone toy range is for life. Flexible, durable, reusable, and recyclable.

Why do we at Erda Ally love silicone? When it comes to the environment, silicone is highly durable and more ocean-friendly than plastic.

Silicone is safe for your little one. It is BPA and Phthalates free. Its easy cleaning and hygienic and hypoallergenic properties (it has no open pores to harbour bacteria) make it a number one material choice for your family.​

It can endure extreme temperatures, and can be sterilised for your piece of mind.